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“Team spirit and the accomplishing of common goals have been our driving force ever since our early football days. We know the merits of a well-executed build-up from the back, the exemplary organization of the midfield and a perfectly timed launch of the forwards. The formation and coaching of successful units are in our DNA.”
Joya Marleen
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Benjamin Amaru
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Opération Zéro
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Lily Claire
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A picture of the Swiss artist Benjamin Amaru.
What we do

Talent Journey

As independent catalyzers of talent and consultants for brands, Capitano has decades’ worth of experience in fostering artists and emotionalizing corporate identities. We advance careers with our expertise and experience: from the practice room to the arena, from the training ground to the stadium.

Capitano supports the long-term and sustainable development of talent in music and entertainment. We apply a holistic approach to the careers of our clients.

Brand Journey

Designing and executing a brand strategy with musicians and artists can be challenging. The music business is a complex construct of rights holders, service catalogs, labels, publishing rights, technical riders, and competition clauses. Capitano has over 30 years of experience in dealing with all stakeholders.

All-encompassing entertainment strategies are our core competence. We represent successful music programs for brands such as Coca-Cola, Bacardi, Sunrise, and 20 Minuten. Since 2021, we are project managers in charge of the vision and implementation of the X-TRA House of Music in Zurich.

Music Publishing

Do you need the ideal song for your TV commercial or digital platform? We take care of all legal and licensing issues regarding the use of songs for advertising campaigns, online trailers, video games, film soundtracks and digital content.

Having our own music publishing company allows us to market approx. 1,000 titles of every style and genre. From indie acts like Ikan Hyu and Benjamin Amaru to the biggest Swiss chart-toppers like Pegasus, 77 Bombay Street, Baschi, Stress, Joya Marleen, Klischée, Hecht and Lovebugs: we guarantee all your clearing and licensing needs within 48 hours.

Synch Deals (Publishing)

"Both Sides" Trailer for England 2010 European Championship Qualifying Campaign
TV Campaign for sustainability with "On A Q'une Terre"
Super Bowl
TV Trailer for ESPN USA with "Biggest And The Best"
CSI New York
TV Show with "Life Will Kill You"
Road To Blue Campaign with "Horizon"
X-Box Microsoft
Launch Campaign "Confrontation"
Carpool Karaoke 2023 overall campaign with tracks by Hecht, 77 Bombay Street, EAZ etc.
Netflix TV Show
"An Astrological Guide For Broken Hearts Nightmare"
Till Schweiger Cinema Movie
"Saving the World We Know" - You Don't Know
DACH Campaign 2023 "Be the man you want" Young Man Alive
Reto Lazzarotto
Captain and libero at Capitano Music
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Already as an E-junior, Reto demonstrated leadership qualities on the football pitch in the role of libero and captain of his team. Music and concerts, however, are his great passion. Even in his teenage years, he accompanied school band friends with innovative names such as The Avengers, Tasteful Thieves and Run For Fun to their first concerts. Lazzarotto also spent a lot of his free time in record stores. At the age of 22, he made music his profession. As founder and Managing Partner of Gadget Records and Marketing Director of Warner Music Switzerland, he has dedicated the last three decades to promoting musicians. At Warner Music, he and his team were responsible for marketing international artists such as Red Hot Chili Peppers, AC/DC, Phil Collins, Prince, Simply Red, Madonna and REM in Switzerland. From 2004, he and his team at Gadget oversaw the careers of many successful Swiss artists such as Stress, Baschi, Hecht and 77 Bombay Street. He will continue to do this with Capitano - with young talents from music and entertainment as well as a talented team and his large network.
Gian Rosen
Artist Manager and left forward at Capitano Music
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As a junior footballer, Gian often wanted to change his position. Sometimes he played as a striker, sometimes as the last man in central defense. He was able to demonstrate his versatility early on. He played across the whole pitch. At the age of 17, he entered the world of the music business as a drummer with the band MESSINA and began to build up his network. At the same time, he also became an integral part of the Zurich-based Lauter collective. With "Benjamin Amaru", "the great stoyan duo" and other musical projects, the multi-instrumentalist performs on stages all over the world. Gian is also a producer and DJ. Gian lives by the motto "Make your passion your profession". He is always full of energy and nothing escapes his calm. As a winger with Capitano, he promotes musical talent with full commitment.
Larissa Loosli
Artist Manager and striker at Capitano Music
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She always goes all in. It's easy for her to stand up for artists and their visions, which she truly believes in. No extra mile is too far for her and no obstacle too great to win the match. Larissa completed her apprenticeship as a merchant and began at the age of 18 another education at the radio station Toxic.FM in St.Gallen as a presenter and editor. Afterwards she worked in journalism for six years, most recently as a daily producer at Roger Schawinski's Radio 1. In 2017, she moved to the largest independent Swiss Music Label Phonag Records. As Head Of Promotion, Larissa has worked with well-known national and international musicians (Loco Escrito, Stefanie Heinzmann, Deep Purple, Milky Chance, Mando Diao, Milow, Bryan Adams, Max Giesinger, Amy Macdonald, Bastian Baker, Francine Jordi, etc.). Larissa also repeatedly managed to help newcomers such as Joya Marleen, Maryne, Tom Gregory, Loi and Dotan to achieve their first radio successes and thus significantly raise their profile in Switzerland. Larissa has turned her passion for music into a profession and now dedicates herself to promoting up-and-coming musical talent as a striker at Capitano.